Author Guest Post
By: Vincent Zandri
Yes, Burger King is into the "hard sell..." Not a good idea for authors...But you gotta love the "super seven incher" ad copy...
Things change at lightening speed in this business. Which means, what was hot and happening and the absolutely only alternative yesterday is today, cold and old and as outdated as your great grandmother's underwear.
Three years ago when I first started working with indie publishers you didn't go a day without posting something about your books on Facebook, Twitter, and even Myspace. Of course, you had to watch what you posted since you couldn't directly ask someone to buy your book. You needed to utilize a more indirect approach. For instance, you might post something on Facebook about "Identical Twins" and their uncanny ability to know what one another are thinking at any given time, which on the surface seems like the kind of interesting topic that might pull you away from your accounts payable reports at work. But within the piece itself would be a quick mention of my novel, The Remains. Of course, The Remains is about a set of identical twins who communicate even after one of them has died.
Oops, I did it again...I just promoted The Remains.
But not so fast. The point here is that even that kind of off-handed, soft, and gentle promo is not as effective as it used to be. Which is why I rarely do it anymore. Instead I just might post a piece on Twins and let it go at that.
But then how do I get the word out about new books?
I still use all the social media tools, but instead of shotgunning dozens of notices over dozens of engines, I elect instead to send out a mention of the new book on Facebook and Twitter on its release day. I'll also set up a Facebook event page in order to invite certain people who might be interested in reading it. Lastly I'll utilize a guaranteed reader's list of email addresses (which have been obtained with permission from the people who own them) by sending out a direct mailing.
All in all, even this softer approach won't light the book on fire, but it will serve to slowly get the wheels turning. You don't want to see a huge surge in sales on Day 1 only to see your book fall to the back of the algorithm line on Day 2. Better to see your book slowly begin to make its rise to the top over a period of weeks or even months (It took The Innocent nine months to reach the Amazon Overall Top 100...The same for Godchild, The Remains, The Concrete Pearl, and others...).
Things like virtual blog tours, the occasional free special, and blogging, remain important tools. So does careful pricing, as well as a great cover, and a great product description. But nothing sells like writing more books. The author who can put out great work speedily and consistently will find that he or she is writing faster than publishers can keep up. Even indie publishers. I suppose that's when authors begin to contemplate self-publishing (No, despite the rumor, I have yet to self-publish...Surprise, surprise...But I will one day).
Amazon's algorithms have changed. Books that surge to the top are almost automatically now pushed to the back of the line. Better to focus on slow, steady growth than a fast shotgun approach. Don't think sprint, think slow jog. Think organic growth. But don't think for too long, because a week from now, the blog you just read will be old, and dumb, and useless. Like the Beatles once sang, "Tomorrow Never Knows..."
About The Author
His latest book is the thriller, The Guilty.
The Guilty by Vincent Zandri ~ Virtual Book Tour Page: Pump Up Your Book! Virtual Book Publicity Tours
The Guilty by Vincent Zandri
Book 3: Jack Marconi P.I. Thriller Series
Publisher: StoneGate Ink
Publication Date: July 8, 2013
Format: eBook - 237 pages / Kindle - 465 KB / Nook - 858 KB
Genre: Mystery / Suspense / Thriller
BUY THE BOOK: The Guilty
BUY THE SERIES: Jack Marconi P.I. Thriller Series
Book 1: The Innocent
Book 2: Godchild
Book 3: The Guilty
Disclaimer: I received a copy of the book from the author / publisher in exchange for my honest review and participation in a virtual book tour event hosted by Pump Up Your Book! Virtual Book Publicity Tours.
My Book Review:
Former prison warden turned private investigator Jack "Keeper" Marconi is back in The Guilty, the third book in the Jack Marconi P.I. Thriller series. Author Vincent Zandri weaves a hardcore noir thriller that takes the reader on a wild ride as they follow Keeper's latest investigative adventures.
Set in Albany, NY, a single mother is seriously injured with a suspicious head wound when she leaves the home of her fiance, a wealthy Albany restaurateur. Private Investigator Jack "Keeper" Marconi is hired by renowned architect Harold Sanders to investigate the suspicious injury to his daughter Sarah Sanders, who had been in a coma, suffered brain damage, and has no recollection of the incident. Suspicion points to Sarah's wealthy playboy restaurateur fiance, Robert David Jr, who is accused of attempted murder. When Keeper investigates the fiance's life, he uncovers the playboy's kinky erotic sexual obsessions, and a wealthy influential father who will do anything to protect his son and family name. With the help of his side-kick Blood, a former inmate and ex-drug dealer, Jack gets too close to uncovering the truth, setting himself up to become the next target.
The Guilty is an intriguing crime thriller that captivates the reader's attention as they follow Jack on his latest investigative adventure. This fast-paced action-packed story will keep you turning the pages with its many suspenseful twists and turns. The Fifty Shades of Grey references of kinky erotic sexual obsessions/games that playboy Robert Davis, Jr. engages in are cleverly interwoven throughout this thriller. This riveting detective story delves into eroticism, obsessions, corruption and murder, with a multi-layered cast of characters, witty dialogue and a chilling storyline that is sure to keep hardcore fans riveted and guessing what will happen next.
The Guilty is the third book in the Jack Marconi P.I. Thriller series, but it can be read as a stand alone book. Once you get a taste of Jack's investigative adventures, you'll want to read them all!
RATING: 4 STARS ****
Virtual Book Tour Schedule
Monday, September 2 – Book Feature at Examiner
Tuesday, September 3 – Book Feature at Moonlight Lace & Mayhem
Tuesday, September 3 – Interview at Between the Covers
Wednesday, September 4 – Character Interview at Laurie’s Thoughts and Reviews
Thursday, September 5 – Guest Post at Lori’s Reading Corner
Friday, September 6 – First Chapter Reveal at B&M Review Gazette
Friday, September 6 – Book Featured at Must Read Faster
Monday, September 9 – Book Featured at Confessions of a Reader
Monday, September 9 – First Chapter Reveal at Review From Here
Tuesday, September 10 – Book Review at Hezzi-D’s Books and Cooks
Wednesday, September 11 – Character Guest Post at My Book Addiction and More
Wednesday, September 11 – Book Review at My Book Addiction Reviews
Thursday, September 12 – Book Featured at Deal Sharing Aunt
Thursday, September 12 – Guest Blogging at Literarily Speaking
Friday, September 13 – First Chapter Reveal at As the Pages Turn
Monday, September 16 – Interview at Straight From the Author’s Mouth
Monday, September 16 – First Chapter Reveal at Literarily Speaking
Tuesday, September 17 – First Chapter Reveal at Read My First Chapter
Wednesday, September 18 – Interview at Blogcritics
Thursday, September 19 – Character Guest Post at Cheryl’s Book Nook
Friday, September 20 – Book Review at Kaisy Daisy’s Book Corner
Monday, September 23 – Book Review & Guest Blogging at Jersey Girl Book Reviews
Tuesday, September 24 – Book Review & Interview at Authors & Readers Book Corner
Wednesday, September 25 – Book Review at The Self-Taught Cook
Wednesday, September 25 – Guest Blogging at Butterfly-O-Meter Books
Thursday, September 26 – Interview at Blogger News
Thursday, September 26 – 20 Questions with Vincent Zandri at The Writer’s Life
Thursday, September 26 – Book Review at My Book Addiction Reviews
Friday, September 27 – Guest Blogging & Book Giveaway at Darlene’s Book Nook
Friday, September 27 – Book Review at B&M Review Gazette
Friday, September 27 – Interview at I‘m Shelf-ish