Author Guest Post
People Don't Buy Your Book Because It's Good
By: PJ Nunn
Have you ever really thought about that? They might buy it because they’ve heard it’s good. But what does that really mean?
I’ve been a book publicist for more than fifteen years and have literally represented thousands of titles over the years. Some are out of print, some won the biggest awards and most fall somewhere in between. Still, I learned a long time ago that I don’t have to read a book to be able to sell it, contrary to popular belief. Why not? Because people don’t buy books based on what they find inside the book. We think if the author has talent and the book is good, it will sell. But seriously – why do we buy books?
We might buy a book because –
· It’s by an author we know
· We like the cover
· We like the title
· Somebody told us we’d like it
· We liked its prequel
· It’s on sale
· We read a review that was positive
· We like the topic
· We like police drama, or serial killers, or beach romance or whatever
· Another author we like gave it a blurb
The point is – the only way we’d know the book was good would be if we’d already read the book. Few people buy books they’ve already read. So it’s really important for us as authors to understand this and make sure that we are providing our potential readers with as many reasons to buy our book as we can.
How do we do that? Make sure the book description on the cover, on Amazon, Goodreads, our promo material and wherever else is text that really communicates not just facts but atmosphere of the story. Does it tell too much? Does it make you want to read more?
Don’t tell people how good it is, show them. Sometimes an excerpt or short scene is a better salesperson than a description. Use your text wisely. If you’re making good use of Facebook pages and blog space, keep your voice true. For instance, I have two books out right now and they are from two different series. One is humorous and kind of campy. It’s written in first person and the protagonist has a sharp, sarcastic wit. The other is more serious, a little more hardboiled and the protagonist is a psychologist so there’s more thought taking place. If I’m promoting Private Spies, I’ll probably write in first person and keep the voice light and hopefully funny. If readers respond to that voice, they’ll like the book. But if they like that voice and pick up Angel Killer instead, it’s so different it may not appeal to them at all.
Personally I like both, but different moods are for different times. Do you have some ideas to share about what provokes you to buy a book?
About The Author
In 1998, she founded BreakThrough Promotions, now a national public relations firm helping authors, mostly of mystery novels, publicize themselves and their work. The business is thriving and PJ is excited about the release of her first novel, Angel Killer.
PJ lives with her husband some of their five children near Dallas, TX.
Angel Killer by PJ Nunn ~ Virtual Book Tour Page: Pump Up Your Book! Virtual Book Publicity Tours
Angel Killer by PJ Nunn
Book 1: A Shari Markham Mystery Series
Publisher: Oak Tree Press
Publication Date: July 1, 2013
Format: Paperback - 286 pages / Kindle - 473 KB
Genre: Mystery / Suspense / Psychological Thriller
BUY THE BOOK: Angel Killer
Disclaimer: I received a copy of the book from the author / publisher in exchange for my honest review and participation in a virtual book tour event hosted by Pump Up Your Book! Virtual Book Publicity Tours.
Shari Markham, psychologist for the Dallas Police Department, knows what it feels like to be unclaimed and unwanted. She can’t turn away, even if it means demons dancing in her dreams at night. But when her relentless pursuit of information to help apprehend this madman gets a little too close, he turns the tables, warning her that his next scheduled victim will be her own three-year-old granddaughter, Angel!
My Book Review:
If you are looking for a psychological crime thriller that will captivate you from start to finish, then Angel Killer by author PJ Nunn is the book for you! Written in the third person narrative and set in Dallas, Texas, author PJ Nunn weaves an engrossing and suspenseful tale surrounding the brutal murders of young children that will send chills down the reader's spine.
Shari Markham, criminal profiler and psychologist for the Dallas Police Department gets involved in investigating the mysterious deaths of young children. But when her pursuit for information and truth is getting too close for comfort, the serial murderer turns his attention to Shari's three-year-old granddaughter Angel, marking her as his next victim! Can Shari help solve the case of the senseless murders of the young children, and bring the madman to justice before tragedy strikes her own family?
Angel Killer is the kind of book that easily draws the reader in with its thrilling storyline full of mystery, suspense, and unexpected twists and turns, that keeps them guessing what will happen next. The author even throws in a complicated romance between Shari and an FBI Agent named Luke, who was called in to assist in the investigation.
The author's educational background in psychology and criminology is clearly demonstrated throughout this dark psychological thriller. The characters are realistic and easy to relate to, the investigative techniques are intriguing and believable, and the storyline has a satanic twist that simply grabs the reader's attention with its intricate web of suspenseful clues, and unexpected twists and turns, it lures them down a dark path into the serial killer's mind that will keep them sitting on the end of their seat until the surprising conclusion.
Angel Killer is a disturbing and dark psychological thriller that is a must read for mystery/thriller fans. It's a story that will make parents hold onto their children with extra care.
Angel Killer is the first book in the A Shari Markham Mystery Series.
RATING: 4 STARS ****
Virtual Book Tour Schedule
Book Tour Schedule:
Monday, August 5 – Book Featured at Laurie’s Thoughts and Reviews
Tuesday, August 6 – Book Review at Miki’s Hope
Wednesday, August 7 – Character Guest Post at Moonlight Lace & Mayhem
Wednesday, August 7 – Book Review at The Self-Taught Cook
Thursday, August 8 – Guest Blogging at Inside BJ’s Head
Friday, August 9 – Guest Blogging & Book Giveaway at Darlene’s Book Nook
Friday, August 9 – Book Feature at Tales of a Book Addict
Monday, August 12 – Book Review at Mary’s Cup of Tea
Thursday, August 15 – Book Review at My Cozie Corner
Friday, August 16 – Character Guest Post at Books R Us
Monday, August 19 – Book Featured at Books R Us
Wednesday, August 21 – Book Featured at Confessions of a Reader
Thursday, August 22 – Guest Blogging at Lori’s Reading Corner
Friday, August 23 – Book Review at Literary Winner
Wednesday, August 28 – Book Review & Guest Blogging at Jersey Girl Book Reviews
Thursday, August 29 – Book Review at A Room Without Books is Empty
Friday, August 30 – Book Review, Interview & Character Guest Post at Melina’s Book Blog
Friday, August 30 – Guest Blogging at Read 2 Review